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We believe in the power not just of making, but also of make-believe. That’s why we blended engineering with art, craft and imagination.

Technology is more than a tool for solving problems. It’s also a medium for making art; offering new and exciting opportunities for self-expression. With the many applications of circuits and code, we can bring our ideas to life with light, sound, movement, computation and more.

Our dream is to make technologies like circuit building and coding as accessible as crayons. When we add science and engineering to everyone’s creative toolbox, we expand the possibilities for bringing imaginations into reality.

By bringing new voices and diverse perspectives into making technology, we can foster innovation that serves everyone.